Quality over Quantity: We implemented a new policy of "quality over quantity" when it came to our events throughout the year. The reasoning was twofold: to ensure we put together high-quality, unique programs rather than meeting a quota and to reduce the workload on the volunteers who serve on the SMPS board and committees. Joe Reyes, Erin Bettison and the entire programs committee have done a fabulous job of planning programs that drive high attendance numbers (including some new faces!) and garner continued sponsor support. The educational tracks have also been highly attended, which underscores the need to continue to provide continuing education opportunities for marketing professionals as well.
Membership Engagement: Statistically, all organizations struggle with the same issue of how to engage new members quickly to improve the retention numbers. Luci Miller and the membership committee have done a fabulous job of engaging members early in the process, which has brought some new ideas and fresh talent to SMPS!
Increased Member Benefits: We are continuously looking for ways to offer more member benefits. This year, we planned several events that initally offered members-only access. One such event was the Circuit of the Americas tour, which ended up selling out. This event was co-hosted with the San Antonio chapter. The event was fun, educational and a great networking opportunity. It was well received, and hopefully was a step towards future joint programs and events with the San Antonio chapter.
Finally, I wanted to take a moment to thank the employers and managers who have supported the involvement of our SMPS committee members and board members. SMPS wouldn't exist if it weren't for the dedicated efforts of all of the volunteers involved who are working together to make SMPS the premier organization for business development and marketing in the A/E/C industry.
We will be announcing the 2013-2014 board members soon. While I am excited about what the new leadership will bring, I wanted to take a moment to thank two people specifically for their years of service to SMPS. (And hopefully continued involvement as they step off the board!) Paulette Gibbins and Erika Passailague have both served on the SMPS board for numerous years in almost every role - this is in addition to the various SMPS committees they served on as well. Our chapter is successful today due in large part to their dedication to SMPS! Thank you, ladies, for all your efforts!
Tricia Knapik, CPSM
PSM Strategies
SMPS Austin Chapter President
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