Is getting the press to cover a story as difficult as pulling a rabbit out of a hat? Do you wonder what is needed to convince the media to appear? Your company does great things – how do you make sure your clients hear about them?
All will be revealed by a panel of local and industry media professionals at our September luncheon. Editors from the Austin Business Journal, Community Impact and Texas Construction and Engineering News-Record will share tips for promoting your story ideas, deadlines, working with PR agencies, and other secrets of the news media. In addition to marketing professionals, firm leaders should attend to hear from those who determine, predict and even influence what is newsworthy in our industry. The panelists will also share the trends and issues they consider to be “hot topics” for the A/E/C industry, the stories they are most likely to cover, and how the economy and social media are affecting their reporting.
PANEL
Eileen Schwartz, editor of Texas Construction and Texas liaison for Engineering News-Record
Colin Pope, editor of the Austin Business Journal
Shannon Colletti, managing editor of Community Impact
MODERATOR
Rebecca Martin, MA, IOM, Senior Vice President Marketing & Communications, Austin Chamber of Commerce
When: Tuesday, September 14, 2010 @ 11:30 AM - 1:00 PM
Where: University of Texas Club - President's Room
2108 E. Robert Dedman Drive
Austin, TX 78712
Click here to register for the luncheon!
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