Overwhelmed with proposal, project, and client data? Having trouble tracking all the balls in the air? Join us for this 90-minute, interactive Webinar to find solutions to these problems.
All too often in the pursuit cycle of new work, a great deal of time and dollars is wasted. This waste is seen as being small; however, over time this incremental waste can lead to marketing staff burnout and add up to significant dollars that take away from a firm’s bottom line.
Savvy marketers have learned that there are several tools that can make life easier and help better manage firm resources. Calling upon his years of experience as a professional services marketer, presenter Laurin McCracken will offer five marketing tools for your “professional services toolbox” to help you stop wasting valuable resources—time, effort, and money—on inefficient, redundant tasks:
*Go/No-Go Forms
*Corporate Identity Guidelines
*Project Data Forms
*Client Debriefing Forms
*Staff Resumes
You will learn the benefits of creating and using standardized documents and forms for your firm, as well as how to implement the forms. Laurin will describe why each tool is important and explore the tool’s benefits—as well as common problems that can arise if the tool is not used. He will share tips and tricks that will help make life easier and show how to make best use of the tools to make a positive impact on your firm’s bottom line.
LEARNING OBJECTIVES
1. Understand how inefficient time spent on redundant tasks can lead to marketing staff burnout and wasted resources.
2. Discover five useful tools in the “professional services marketer’s toolbox” to stop wasting time and resources and start increasing staff effectiveness and efficiency.
3. Develop a plan for implementing and maintaining the tools.
CEU Credits
SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.
When: Thursday, October 28, 2010 11:30 AM -1:30 PM
Where: DPR Construction, Inc.
9606 North Mopac, Suite 300, Austin, TX 78759
Event Registration Fee
Member: Complimentary
Non-Member: $35.00
Click here to RSVP by Monday, October 25, 2010
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