Have you recently made the transition from marketing to business development? Or are you thinking about it as a future career goal? Marketing is often project driven (proposals, brochures, marketing collateral, press releases) and focuses on building "one-to-many" relationships. On the other hand, business development is an ongoing process made up of "one-to-one" relationships. Yet, there can be a natural progression from a career in marketing to business development. Business development plays a crucial role in the success of a firm, and as a business developer, your contributions can have a significant impact on your firm. But how do you take that first step? Where do you begin?
The SMPS Business Development Institute (BDI) brings together three business developers, from firms of varying sizes and disciplines, who have recently moved from marketing to business development roles. As the panelists share their stories, attendees will gain insight from the lessons learned.
Presented by: Anne Crowe Kroger, MBA, CPSM, Jennifer Crawford, Ashley Dale, CIT and Karen O. Courtney, AIA, FSMPS.
Learning Objectives
During this Webinar, you will learn:
• the differences between the roles and responsibilities of the marketer and business developer
• the challenges each panelist faced in switching to a business development career
• the characteristics that make for a successful business developer
• tips for gaining support from upper management in setting goals and prioritizing the duties of a new business developer
SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.
When: Thursday, February 24, 2011 11:30 AM -1:30 PM
Where: DPR Construction, Inc.
9606 North Mopac, Suite 300, Austin, TX 78759
Event Registration Fee
Member: Complimentary
Non-Member: $35.00
RSVP Monday, February 21, 2011
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