In a down market, it is a common reaction to increase the number of RFPs/RFQs the marketing department responds to without assessing the true costs. Is it really worth it for your firm to pursue every job? During this 90-minute Webinar, learn why it’s important to avoid a “shotgun approach” to proposals in terms of what it means for the success of your firm. Gain invaluable tools and resources to effectively manage and maximize your marketing resources during an economic downturn, including 10 Best Practices for Effective Proposal Development and 10 Profitable Marketing Practices. Come away from this Webinar armed with valuable insight, including:
- Proposals That Make a Point—10 Best Practices in Effective Proposal Development
- Proposals to Push Aside—Go/No Go RFQ/RFP from an Economic Perspective—what does it cost to go after a project with low chances for winning? How do you assess the projects to “No Go?”
- Profitable Practices Firms Forget to Value—Top 10 Marketing Practices (other than proposals) that contribute to the firm’s bottom line in a down market. Learn the real statistics about the measurement of their effectiveness and profitability.
Learning Objectives
- Gain a clear understanding of best practices that make the most impact from an owner’s perspective.
- Learn to calculate the cost to pursue and develop an RFP/RFQ; understand the costs and benefits of preselling a project.
- Discover which marketing activities can have the most value and impact on a firm; gain knowledge of best practices to maximize their value and impact in a down market.
CEU Credits
SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.
When: Thursday, December 01, 201111:30 AM - 1:30 PM
9606 North Mopac, Suite 300, Austin, TX 78759
Member: Complimentary
Non-Member: $35.00
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