October Lunch and Learn: The Go/No Go Process

This session is designed to help people understand the values and uses of a strong "Go/No Go" process, especially when its use is required at ALL levels of the company. Questions asked and answered will include:

• What is a "Go/No Go" process?
• Why is a "Go/No Go" process important? 
• What is its value to the firm and to the marketing staff?
• Why do you need a form rather than just a thought process?
• What are some alternative philosophies for delivering a "Go/No Go" process?
• What are the components of a "Go/No Go" process?

The session includes a look at two samples, with a discussion of the various components, and concludes with a Q&A period. 

Speaker:

Bernie Sieben, CPSM

When:

October 24, 2013

11:30 - 1:00

Location:

Atkins

Dillo Conference Room

6504 Bridge Point Parkway

Suite 200

Cost:

$20/members

$35/non-members

REGISTER HERE