Resource Review: Prezi Presentations

Are you tired of cranking out the same old Powerpoint presentations? Do you need a creative format to present your firm’s qualifications? You might be in the market for Prezi, an application that lets you create zooming, free-flowing presentations.

Prezi presentations move away from the flat, linear slides of Powerpoint and allow you to design a package that is flexible, yet clean and professional. Prezi can be used directly from an internet browser without the need to install anything. This subscription option is free, but allows others to view your Prezi creations. A paid subscription option allows Prezi Desktop to be installed on your computer, so you can access it without an internet connection. This option also allows your custom Prezis to be private.

What are some instances when we as marketers might utilize Prezi?

• Interview presentations
• Digital brochures
• Image libraries
• Personal portfolio

The Prezi website, http://www.prezi.com/, is your best source for getting started with the application, and features a plethora of information on Prezi’s features and options. As a new Prezi designer, visit the site and browse the thousands of already created Prezis that are at your fingertips.

Before embarking on your own Prezi creation, the tips below can help you get organized:

Sketch
Storyboard by hand the concept that you want to present. Whether it be interview content, or a firm brochure on a specific type of project, organize your ideas on paper first. Since Prezi moves away from the linear nature of Powerpoint, be creative in how you want ideas to flow. Because of Prezi’s zooming feature, ideas can really build on one another and don’t have to spread across your workspace.

Images & Video
Prezi allows you to import images at a small file size (2880x2880) and video at a maximum of 50MB. Select what images and/or video you want to include before getting started. Place all of your Prezi-ready files in one folder for fast uploading.

Color
Prezi has fairly limited custom-color options for fonts and shapes. Decide what color family you want to incorporate before getting started and set up your selections as one of your first steps. Prezi has the option for further customization through Cascading Style Sheets (CSS).

Once you’ve finished your Prezi, you can present it in several ways:

• Present “live” with an internet connection
• Export to Prezi Desktop, which does not require an internet connection
• Download a portable Prezi – creates an exported/downloaded version of your prezi presentation, which works without internet access, without a prezi account, and without Prezi Desktop. You can use it to present where you don't have access to the internet, or send to an external audience. The link generated contains a non-editable version of your prezi, and player software for Windows and Mac.
• Download the Prezi app for iPad and take your Prezis on the go

Good luck and be sure to visit http://www.prezi.com/ for inspiration and help getting started!

Erin Bettison, CPSM, LEED GA
Sr. Marketing Coordinator
Austin Commercial

Susan Savkov
Marketing Manager
STG Design