SMPS Webinar: Measuring Marketing ROI: Current Trends in the A/E/C Industry

In today's economy, employers are asking for greater accountability from marketing staff. Measuring a return on the investment (ROI) in marketing is a hot topic in marketing journals and at marketing conferences. But what are firms really doing to effectively measure their marketing initiatives and evaluate their marketing efforts? This program will discuss the results of a survey conducted by SMPS and Sally Handley Inc. Join us to learn the latest trends in measuring ROI and the marketing metrics being used by your colleagues in the A/E/C industry.

Learning Objectives

• Understand the challenges involved in measuring marketing ROI and methods your peers are using to overcome these challenges.
• Learn a basic approach to using metrics to measure various aspects of the marketing effort.
• Gain access to the latest techniques being used to measure ROI in the A/E/C industry, based on a survey of the SMPS membership.

About the Speaker

Sally A. Handley, FSMPS, is President of Sally Handley Inc., a marketing consulting, training, and staffing firm. With over 25 years experience, Sally offers an online Webinar series entitled AEC Marketing 101. In 2006, she published Marketing Metrics De-Mystified: Methods for Measuring ROI and Evaluating Your Marketing Effort. This year she published When Can You Start? The A/E/C Guide to Recruiting, Managing and Retaining a Marketing Coordinator. Both are available at www.sallyhandley.com. In 2007, Sally was selected by the SMPS Foundation to author a White Paper based on original research on the topic of Knowledge Management and the A/E/C Industry. Sally was the recipient of the SMPS New York Chapter Marketing Achievement Award.

CEU Credits
SMPS webinars are approved for 1.5 hours of Certified Professional Services Marketer (CPSM) CEUs and AIA LU Hours. Recordings of SMPS webinars are approved for 1.5 hours of CPSM hours only.

When: Thursday, January 27, 2011 11:30 AM - 1:30 PM

Where: DPR Construction, Inc.
9606 North Mopac, Suite 300, Austin, TX 78759

Event Registration Fee:
Member: Complimentary
Non-Member: $35.00

RSVP by Monday, January 24, 2011