Wednesday, March 30, 2011

Resource Review: Social Media all-in-one place, your desktop.

Tweeting, updating your status, sharing a great article, uploading images, it can all be a bit overwhelming, but more and more unavoidable, especially when your profession includes any aspect of marketing or business development.

One of the biggest reasons for avoiding the world of twittering and liking is the time commitment it takes to stay on top of it all. When SMPS Austin decided to take on Twitter, I knew I needed to find something that would make it easy for me to manage my various social media pursuits without distracting me from my daily email responding, meeting attending, qualification writing day job. After some searching I came across Seesmic Desktop 2 (SD2), a "go-to" desktop application.

The application allows for all-in-one access to a variety of popular social media services, including the usual suspects Twitter, Facebook and LinkedIn, but the plug-in marketplace also includes entertainment, news, business and shopping apps. The RSS Feed Reader has helped me stay up-to-date on my favorite blogs including those covering the State Legislature. SD2 allows you to customize what services you would like updated on your home screen and whether you want updates to be integrated into one feed or kept separated.


The application also allows you to choose whether you would like to use pop-up notifications to alert you when there are new posts. These popup windows are like Outlook’s email notifications and although at times a bit annoying, they do serve their purpose by keeping you engaged, while you work.

Another nice thing about SD2 is the ability to update all your own social networks at once or separately. It is as easy as clicking which service to “post from” and what type of update you are posting, whether a link, image or simple text. SD2 will even let you know how many remaining characters you have left.

Seesmic Desktop 2 is a handy resource in today’s social media world and has become part of my morning routine; coffee, voicemail, Outlook, Seesmic Desktop 2.  Will it be part of yours?

Helga Diaz
Structures

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